A Horological Tribute to a Record-Breaking Legacy and the Peerless Spirit of Tennis’s Greatest of All Time
In the world of professional tennis, one name stands above the rest. With 24 Grand Slams, an Olympic Gold Medal, and a staggering 428 weeks at world number one, Novak Djokovic has moved beyond being a champion—he is an institution. Hublot, the master of the “Art of Fusion,” celebrates this incomparable legacy with the launch of the Big Bang Tourbillon Novak Djokovic GOAT Edition.
A Trilogy Written in Clay, Grass, and Hard Court
This exclusive watch trilogy is a literal translation of Djokovic’s 101 professional victories. To honor his dominance across every surface, Hublot has created a series color-coded to the game’s iconic arenas:
72 pieces in Blue: Celebrating his mastery of the hard courts.
21 pieces in Orange: A nod to his endurance on clay.
8 pieces in Green: Marking his elite precision on grass.
True to the “GOAT” (Greatest of All Time) moniker, this collection is dynamic. In a move as bold as the player himself, the 101 watches are numbered but not limited; for every future victory Novak claims, Hublot will add a new timepiece to the collection.
The DNA of a Champion: Lacoste Polos and Head Racquets
Innovation is the heartbeat of this edition. The 44mm case is crafted from a groundbreaking composite—a marbled material exclusive to Hublot, created by fusing Novak’s own Lacoste polos and Head tennis racquets.
Complementing this is the Titaplast® container, the world’s strongest polymer. Offering a strength-to-weight ratio akin to titanium with a sophisticated matte finish, the entire watch weighs a mere 56 grams—designed to be worn during the high-velocity impact of a professional match.
Engineering the “Racquet” Movement
Inside lies the MHUB6035 Automatic Tourbillon, a movement that replaces traditional plates with a three-dimensional lattice. Inspired by tennis racquet strings, each “string” is laser-engraved to just 0.55mm in thickness. Look closer, and you’ll find a power reserve barrel decorated like a tennis ball and the “ND1” logo printed in stark white.
Even the finer details serve the narrative. The six titanium screws securing the bezel are shaped like tennis balls, requiring a bespoke S-shaped screwdriver to tighten. The strap itself, made of white leather with embossed padding, mimics the tactile feel of racquet grip tape.
The Verdict of Greatness
“The Big Bang Tourbillon Novak Djokovic GOAT Edition is more than a watch; it is a symbol of relentless will,” says Julien Tornare, Hublot CEO.
For Djokovic, the collaboration is deeply personal. “I never imagined winning 24 Grand Slams,” he remarked. “Every day is an opportunity to reach new heights, and who knows—maybe I’ll add more watches to this collection.”
As the case back boldly declares: “Greatest of All Time.” For the collector who values both the technical mastery of Hublot and the historic dominance of Djokovic, this is the ultimate trophy.