Sun, sea, and speed Usain Bolt and Hublot set the tone for an unforgettable summer launch in the heart of the Mediterranean
Mykonos, Greece — Summer officially starts when Hublot says so. And in 2025, that moment arrived in blazing style on the sun-drenched shores of Mykonos with the launch of the Big Bang Unico Summer 2025. The Swiss luxury watchmaker brought together press, celebrities, influencers, and high-profile clients for an immersive celebration that fused innovation, fashion, and Mediterranean flair—true to Hublot’s signature spirit.
Headlining the event was Usain Bolt, the world’s fastest man and Hublot ambassador, alongside Mattia Vitale, one-third of the DJ trio Meduza and a Friend of the Brand. Together, they helped kick off a high-energy event that pulsed with music, color, and the unmistakable vibe of a Hublot summer.
This isn’t Hublot’s first rodeo. Since 2017, the brand has made seasonal waves in Europe’s most elite summer spots—from Capri to Ibiza—making Mykonos this year’s stage for its ongoing beach-hopping takeover. Each year, Hublot’s summer activation grows bolder, and the Big Bang Unico Summer 2025 may be its most striking statement yet.
The Watch That Wears the Summer
The Big Bang Unico Summer 2025 is more than a watch it’s a lifestyle accessory engineered for those who own every moment of their summer. It combines Hublot’s bold design language with cutting-edge materials, capturing the essence of freedom, movement, and light.
The case, a sunlit micro-blasted orange ceramic, evokes golden hour on the Aegean, while the sky-blue bezel channels the endless Mediterranean horizon. Lightweight yet tough, the watch is built for spontaneity, with 100m water resistanceand Hublot’s patented One-Click system for effortless strap swaps.
Three straps come included orange, dark blue, and sky blue, all lined with crisp white rubber offering versatility from day to night, poolside to rooftop, chill to thrill.
Inside beats the Unico movement, Hublot’s in-house mechanical marvel, known for its precision, resilience, and modular architecture. Since 2010, the Unico has set the bar for watchmaking innovation, and it continues to power every Big Bang with technical finesse.
Designed for the Bold
Innovation is at the heart of Hublot’s DNA. In 1980, the brand shocked the industry by pairing gold with rubber—a move that birthed the Art of Fusion. Fast forward to 2005, and the Big Bang did it again, redefining modern watch aesthetics with exposed screws, a layered case structure, and unapologetic presence. It won “Best Design” at the Grand Prix d’Horlogerie de Genève that same year.
Now, as the Big Bang celebrates its 20th anniversary, the Summer 2025 edition stands as a testament to the collection’s rebellious evolution. Vibrant, resilient, and made for moments that matter, this watch is the physical embodiment of summer energy.
More Than a Watch Launch
Hublot doesn’t just drop watches it creates global moments. In Mykonos, that meant a celebration of community, creativity, and culture. From beachfront DJ sets to private dinners and curated experiences, the event showcased how Hublot turns product into lifestyle and customers into insiders.
“Summer and its festive spirit have been celebrated at Hublot for the past 8 years,” said Julien Tornare, CEO of Hublot. “The Big Bang Unico Summer 2025 reflects what Hublot stands for: bold, vibrant, and unforgettable moments. It’s not just about a watch launch or a party, it’s a feeling—a celebration of summer, joy, friendship, team spirit, and above all, the incredible people who make Hublot what it is.”
Hublot Vibes: A Global Movement
From luxury yachts to sports arenas, Michelin-starred kitchens to art installations, Hublot is constantly blending worlds. Its partnerships span the FIFA World Cup™, Premier League, UEFA Champions League, and a community of star chefs, athletes, and artists, all united by the Hublot Vibes a way of life grounded in passion and fearless creativity.
With the Big Bang Unico Summer 2025, Hublot once again proves that it doesn’t follow seasons it defines them.