NEW ROLEX BOUTIQUE IN ABU DHABI

MOHAMMED RASOOL KHOORY & SONS LAUNCHES ABU DHABI’S NEW ROLEX BOUTIQUE

Located in Yas Mall, the boutique is in the heart of the biggest mall in Abu Dhabi at Yas Island – one of the top tourism projects in the capital. It occupies the ground floor, near to the Fashion Parking.

The 235 square metre flagship boutique offers professional expertise in an elegant setting, one that promotes a sense of harmony, discretion and intimacy with the brand.

“Having represented Rolex in Abu Dhabi for 53 years, we are very proud to be expanding the Rolex presence in Abu Dhabi. We have always upheld the highest standards of quality and service integral to the brand and our business. Our latest boutique is a peerless testament to the timeless perfection of Rolex watches,” said Mr Yousef Mohammed Rasool Khoori, CEO of the MRK group.

ONE BOUTIQUE, A WHOLE ROLEX WORLD

Every element of the interior design features the elegant Rolex aesthetic and radiates the values of the Rolex crown. Excellence, precision and attention to detail emanate from the careful calibration of colours and patterns in the fittings and furnishings.

Sensitive lighting accentuates the beauty of a selection of Rolex watches, which are displayed in refined showcases lined with beige leather and finished with bronze trims.

A striking emerald aqua wall highlights the rich Rolex heritage – its wave motif referencing the iconic Oyster, the world’s first waterproof wristwatch. This intense green is mirrored around the boutique, creating accents that harmonize a refreshed

colour palette. The walls mix textures from walnut brown wood to beige-coloured stone and hand-crafted stucco panels with motifs crafted from resins covered in gold leather in a pattern that recalls the fluted bezel of the Oyster watch.

ABOUT MOHAMMED RASOOL KHOORY & SONS GROUP

Mohammed Rasool Khoory & Sons Group is a leading company and was established over 60 years ago. It has a variety of different business operations, including luxury watches and jewellery, with many boutiques in Abu Dhabi and Al Ain at major shopping malls.

The company represents the most coveted brands of the Swiss watch industry. Adding to the luxury watches collection are prestigious fashion brands.

Its real estate division Mohammed Rasool Khoory Real Estate has successfully implemented many landmark projects in Abu Dhabi. It owns many properties around UAE as a part of capital investment.

ABOUT ROLEX

AN UNRIVALLED REPUTATION FOR QUALITY AND EXPERTISE

Rolex is an integrated and independent Swiss watch manufacture. Headquartered in Geneva, the brand is recognized the world over for its expertise and the quality of its products – symbols of excellence, elegance and prestige. The movements of its Oyster Perpetual and Cellini watches are certified by COSC, then tested in-house for their precision, performance and reliability. The Superlative Chronometer certification, symbolized by the green seal, confirms that each watch has successfully undergone tests conducted by Rolex in its own laboratories according to its own criteria. These are periodically validated by an independent external organization.

The word ‘Perpetual’ is inscribed on every Rolex Oyster watch. But more than just a word on a dial, it is a philosophy that embodies the company’s vision and values. Hans Wilsdorf, the founder of the company, instilled a notion of perpetual excellence that would drive the company forward. This led Rolex to pioneer the development of the wristwatch and numerous major watchmaking innovations, such as the Oyster, the first waterproof wristwatch, launched in 1926, and the Perpetual rotor self-winding mechanism, invented in 1931. In the course of its history, Rolex has registered over 500 patents. At its four sites in Switzerland, the brand designs, develops and produces the majority of its watch components, from the casting of the gold alloys to the machining, crafting, assembly and finishing of the movement, case, dial and bracelet. Furthermore, the brand is actively involved in supporting the arts and culture, sport and exploration, as well as those who are devising solutions to preserve the planet.