Enduring Time

TAG Heuer Unveils the TAG Heuer Carrera Chronograph x Porsche 963

Bridging Motorsport Legacy and Innovation

La Chaux-de-Fonds, Switzerland – June 13, 2024** – TAG Heuer, the esteemed Swiss luxury watchmaker, proudly introduces the TAG Heuer Carrera Chronograph x Porsche 963. This captivating timepiece celebrates the spirit of endurance racing and technological innovation. This exclusive collaboration with Porsche signifies a unique bond rooted in motorsport heritage and a relentless pursuit of excellence.

TAG Heuer and Porsche share a rich history, an independent and powerful mindset, and a dedication to functional design. For around 70 years, their paths have intertwined both on and off the racetrack. The solid and lasting bond between TAG Heuer and Porsche originates from their shared roots in motorsports, with the Carrera name being a common thread.

The Carrera name begins at the legendary Carrera Panamericana race, reputed as one of the most dangerous in the world. Inspired by their first-class victory at this race in 1954, Porsche named its most powerful engine variants “Carrera.” Concurrently, Jack Heuer named his new 1963 chronograph “Carrera,” after hearing about the race’s evocative name from the racing driver Rodriguez brothers at Sebring in 1962.

Another race integral to both TAG Heuer and Porsche is the 24 Hours of Le Mans.

Porsche’s history at Le Mans is legendary, with numerous victories making them the most successful manufacturer in the race’s history with 19 overall wins. The development of the Porsche 963, governed by the LMDh (Le Mans Daytona Hybrid) regulations, epitomizes their commitment to innovation. The Porsche 963, the pinnacle of Porsche’s engineering expertise, is based on a Multimatic chassis derived from the LMP2 category, featuring an advanced combustion engine capable of running on renewable fuels, with origins in the Porsche 918 Spyder road car.

In celebration of endurance racing’s allure, TAG Heuer has launched the TAG Heuer Carrera Chronograph x Porsche 963, embodying this drive for excellence.

“In celebration of Porsche’s racing successes, we are extremely proud to have worked on such a timepiece with our partner. The TAG Heuer Carrera Chronograph x Porsche 963 is an exceptional horological piece that represents all the values we stand for: design excellence, endurance, and the surpassing of one’s limits. We particularly look forward to Porsche’s performance this year and wish all the best to the Porsche team on the racetracks,” said Julien Tornare, CEO of TAG Heuer.

The TAG Heuer Carrera Chronograph x Porsche 963 is inspired by the Porsche 963. Limited to just 963 pieces worldwide, each watch incorporates precision and performance, paying homage to Porsche’s racing heritage with elements that capture the excitement of endurance racing.

Blending automotive engineering with horology, the sub-dials feature four Super-LumiNova (SLN) blocks, inspired by Porsche’s LED light design on the Porsche 911. In the dark, the SLN blocks and SLN-coated date revealer illuminate, enhancing the watch’s visual appeal and practicality, ensuring exceptional legibility in all conditions, akin to 24-hour races.

The red indexes at 4:00 PM symbolize the excitement and adrenaline associated with a race countdown, capturing the essence of competitive racing.

Crafted with boldness and technical sophistication, the watch features a striking skeleton dial with tubular shapes reminiscent of Porsche’s racing car chassis, reflecting the minimalist yet robust construction seen in motorsport. The forged carbon bezel mirrors the lightweight, high-performance components of the Porsche 963, enhancing both aesthetics and the connection to motorsport.

High craftsmanship is evident with the in-house TH20-00 movement, featuring a personalized red column wheel, emphasizing the technical savoir-faire of this vertical clutch chronograph movement. The vertical position of the chronograph mechanism’s coupling ensures smooth and “jump-free” actuation of the stopping function.

The rubber strap shape, inspired by NACA-style low-drag air inlets found on Porsche race cars, adds a further nod to their shared heritage in endurance racing. The watch’s colors are the iconic racing colors of Porsche motorsport: white, red, and black.

Several distinctive Porsche elements are integrated into the TAG Heuer Carrera Chronograph x Porsche 963. The bezel features a luminescent Porsche logo, allowing for legibility even in the dark, while the strap showcases the Porsche 963 logo. Additionally, the watch incorporates Porsche’s iconic steering wheel motif in the oscillating mass and a 3D Porsche logo on the side of the steel case, underscoring the car manufacturer-inspired details.

Each TAG Heuer Carrera Chronograph x Porsche 963 is individually numbered and presented in dedicated packaging, complete with a travel pouch and a mention of its limited-edition status.

As TAG Heuer and Porsche continue to strengthen their partnership, the TAG Heuer Carrera Chronograph x Porsche 963 stands as a perfect testament to the spirit of endurance racing and the pursuit of perfection shared by both brands.

Race fans, start your engines!