Breitling’s latest luxury watch collection introduces its first in-house three-hand movement, with Austin Butler leading the campaign
Luxury Swiss watchmaker Breitling has announced Austin Butler the Oscar-nominated actor known for Elvis, Dune: Part Two, and The Bikeriders as the new global brand ambassador and the face of its Top Time B31 campaign. This move marks a powerful fusion of Hollywood star power with Swiss watchmaking heritage, launching a bold new era for the Top Time collection.
With his cool, understated confidence, Butler perfectly captures the spirit of the Top Time B31 a timepiece that blends precision engineering with a free-spirited attitude. “Breitling, for me, is about adventure and pushing the limits of what’s possible,” Butler shares. “The Top Time speaks to how I’ve always wanted to live free and ready to rock ’n’ roll.”
A True Global Citizen Meets Swiss Precision
Known for his fearless choice of roles and dedication to his craft, Austin Butler brings a modern edge to Breitling’s most dynamic and unconventional collection. His career, defined by independence and reinvention, mirrors the values that the Top Time B31 stands for: freedom, style, and individuality.
“Spending time with Austin on set, I was struck by his attention to detail and commitment qualities that resonate with Breitling,” says Georges Kern, CEO of Breitling. “He’s a perfect fit for our brand and the new direction of the Top Time collection.”
The Top Time B31: Heritage Meets Innovation
Since its debut in the 1960s, the Breitling Top Time has stood for more than timekeeping it has symbolized personal expression and a break from traditional watch design. Originally celebrated for its connection to motorsport, fashion, and even James Bond (who wore a Q-enhanced Top Time in Thunderball), the collection has always embraced speed, freedom, and style.
Today, the Top Time B31 reimagines that iconic history in a refined time-only format. Departing from its chronograph roots, this new version introduces the Caliber B31 Breitling’s first in-house three-hand movement, developed entirely in Switzerland.
With a 38mm stainless steel case and sleek proportions, the watch balances heritage-inspired design with modern performance. The Caliber B31 delivers a powerful 78-hour power reserve, ensuring reliability for both everyday wear and high-adrenaline adventures.
Standout Design with Everyday Comfort
The Top Time B31 features bold colorways across its dial: blue with white inner ring, green with black, and white with sky-blue all punctuated by a vibrant orange seconds hand. This energetic detail reflects the dynamic personality of the watch and its wearer.
Applied indexes, a magnified date window, and a double-domed sapphire crystal enhance legibility and style. Tapered lugs and a slim profile ensure a comfortable, close-to-the-wrist fit perfect for both men and women looking for a statement piece that performs.
Each model is available with a racing-inspired calfskin leather strap or a signature stainless steel bracelet, offering both versatility and elegance. These options emphasize Breitling’s commitment to both form and function.
Caliber B31: A New Benchmark in Watchmaking
The Caliber B31 movement represents a technical milestone for Breitling. Designed in-house and assembled in partnership with AMT in La Chaux-de-Fonds, this 181-component movement features a free-sprung balance wheel, skeletonized oscillating weight, and Geneva stripes all visible through a sapphire caseback.
Tested to endure the equivalent of 16 years of wear including 100,000 crown winds and 60,000 shocks the B31 meets COSC chronometer certification, a guarantee of exceptional accuracy and performance.
“This is watchmaking at its essence,” Kern explains. “It’s about pure timekeeping, iconic design, and the kind of reliability you expect from a manufacture movement.”
Built for Those Who Set Their Own Pace
The Top Time B31 is not just a watch it’s a declaration. It’s made for individuals who carve their own paths, who value precision but demand personality. Whether you’re heading into a boardroom, a road trip, or a film set, the B31 is designed to fit your pace and elevate your style.
With Butler leading the campaign, Breitling reinforces its position as a luxury watch brand that speaks to a new generation of global citizens people who live boldly, create fearlessly, and expect their timepieces to keep up.