The FRED Hero Cut is a bold fusion of heritage, innovation, and brilliance in contemporary fine jewelry

For nearly six decades, the Force 10 bracelet by Maison FRED has stood as a symbol of daring spirit, timeless elegance, and the freedom to go beyond limits. Loved by collectors and style leaders alike, this iconic creation continues to evolve while staying true to its DNA. Today, the bracelet shines brighter than ever with the introduction of the FRED Hero Cut diamond—a striking new chapter in the legacy of “The Sunshine Jeweler.”
The latest edition of the Force 10 bracelet pairs its instantly recognizable interchangeable buckle with a 0.5-carat Hero Cut diamond, available in both white and pink gold. Surrounded by a pavé setting that magnifies its natural brilliance, the stone appears suspended in air, radiating with a lightness that underscores the House’s unrivaled savoir-faire. It is not merely a bracelet but an emblem of boldness and refined luxury, designed for those who carry courage and individuality on their sleeve.
A Diamond with a Story
The FRED Hero Cut, exclusive to the House and introduced in 2022, carries symbolism at its core. Inspired by the shape of a sailboat and a shield, the cut honors founder Fred Samuel’s lifelong passion for the sea as well as the values of protection, bravery, and determination that guided his vision. With 36 facets—one for each year since the Maison’s founding in 1936—the Hero Cut is both a technical and artistic marvel. Certified by the Gemological Institute of America (GIA), the cut reveals a diamond of exceptional clarity, with no shadows and brilliance from every angle.
This level of mastery is a testament to Maison FRED’s dedication to innovation in High Jewelry, pushing boundaries while paying homage to its luminous heritage.
Timeless Design, Contemporary Spirit
From its inception, the Force 10 bracelet has transcended eras. Its design—born from the creative union of strength and elegance makes it equally suited for everyday wear and extraordinary moments. With the introduction of the Hero Cut, the bracelet embraces a new dimension of prestige while retaining its sporty chic essence. The design is versatile yet bold, a bridge between heritage craftsmanship and modern luxury.
The bracelet’s interchangeable buckle concept reinforces its enduring appeal, allowing wearers to express individuality while enjoying the reassurance of flawless artistry. Each piece represents a balance of freedom, creativity, and precision, embodying the values that define Maison FRED across generations.
More Than Jewelry A Symbol of Light and Strength
The new Force 10 Hero Cut buckle is more than a dazzling addition to fine jewelry collections. It is a talisman for those who seek both brilliance and resilience a precious force for those determined to be heroes of their own lives.


