From the sunlit streets of Buenos Aires to the elegant arcades of Paris, FRED honors its luminous heritage with two radiant high jewelry collections: 1936 and Soleil d’Or Sunrise.
In the world of luxury jewelry, few names shine as brightly as FRED, known globally as The Sunshine Jeweler. As a tribute to the radiant spirit and design legacy of founder Fred Samuel, the Maison has unveiled a stunning new collection of 19 High Jewelry pieces, split into two extraordinary chapters: 1936 and Soleil d’Or Sunrise.
These new creations are more than just masterpieces of craftsmanship—they are symbols of light, boldness, and the enduring freedom of self-expression. Designed to reflect the essence of FRED’s DNA, this collection captures the joy of color, the power of heritage, and the beauty of innovation.
A Legacy Rooted in Light
Fred Samuel was born into a family of gemstone dealers and was raised under the dazzling sunlight of Argentina, where his fascination with the brilliance of colored stones began. As a young man, he moved to Paris, where he trained under the famed Worms brothers, specialists in pearls and precious gems. It was during this time that his passion for “stones that contained and radiated light” truly flourished.
This deep connection to sunlight, color, and cultured pearls became the soul of the FRED brand. In 1936, at just 28 years old, Fred Samuel founded his first boutique on Rue Royale in Paris—a location chosen not just for its prestige, but for its symbolic play between light and shadow beneath the elegant arcades.
The boutique became a creative sanctuary, with the Art Deco arch above it inspiring many of the Maison’s hallmark designs. Today, that same arch a nod to both Parisian elegance and Mediterranean architecture—influences the design language of the 1936 collection.
The 1936 Collection: A Tribute to Beginnings
Named after the year the Maison was born, the 1936 chapter of the new high jewelry collection embodies the bold vision and free-spirited creativity of its founder. Each piece is an homage to Fred Samuel’s pioneering aesthetic: flowing lines, vibrant colored stones, and an architectural elegance inspired by the sunlight he so adored.
The collection highlights the use of cultured pearls, a material that Fred Samuel championed long before it became fashionable in fine jewelry. With clean silhouettes and timeless sophistication, the 1936 collection channels the optimism and innovation of a Maison that has been defining modern luxury for nearly 90 years.
Soleil d’Or Sunrise: A Celebration of Radiance
The second chapter, Soleil d’Or Sunrise, is an ode to pure light and vivid color. These high jewelry creations draw inspiration from the glowing horizon of a sunrise, translating natural beauty into bold, contemporary designs.
Here, yellow gold, sunstone, and an array of gemstone combinations come together to celebrate joy, movement, and emotion. Soleil d’Or Sunrise reflects FRED’s unique ability to combine precision and playfulness, crafting jewelry that is luxurious yet wearable, sophisticated yet full of life.
Each piece is a vibrant celebration of individuality designed for the modern woman who embraces elegance without compromising freedom or expression.
A Modern Maison with Timeless Values
With this new collection, FRED reinforces its place at the crossroads of heritage and innovation, blending nearly a century of craftsmanship with a modern approach to design.
The Maison continues to push boundaries in high jewelry, while staying true to the values that defined its founding: boldness, color, light, and above all, freedom.
By unveiling these 19 luminous creations, FRED once again proves that it is more than a jewelry house—it is a beacon of style and inspiration, illuminating the world with every piece it creates.