Nothing Unveils First Limited Drop from Its Debut Apparel Collection

Nothing, the renowned London-based consumer tech brand, has recently disclosed the details of the inaugural Apparel collection with the announcement of its first Limited Drop.


The initial two pieces from this exclusive collection will be available for purchase starting at 11:00 GMT on Thursday, December 7, on and at the Nothing Store Soho.

For GCC customers eager to get their hands on the Limited First Drop, a special opportunity awaits at the Nothing Pop-up within the Soledxb festival, taking place from December 8 to 10. Subsequently, from December 11 onward, these exclusive pieces will be available at FRAME Boutique until stocks last.

Drawing inspiration from the 1970s IBM factory floor, the Labcoat stands as a testament to Nothing’s core design principle – transparency. Key details of the product include:

– Regular fit and thigh length
– Multiple pockets with zip closures
– Back bottom hem vent for enhanced mobility
– Right chest pocket with multiple compartments and zip closure
– Inside adjustable waist with drawstring
– Hanger loop at the back neck
– YKK Natulon zippers made from recycled materials, including PET bottles. The yarn used in the tape is composed of 99% post-consumer recycled material.
– Global Recycled Standard (GRS)
– 100% biodegradable plant-based packaging

Complementing the Labcoat is the Transparent Cap (one size), designed to seamlessly pair with Nothing’s Transparent Labcoat, available in small, medium, large, and extra-large sizes.

Conceived with teenage engineering, Nothing Apparel places a strong emphasis on quality-driven wardrobe staples designed to withstand the test of time, including an array of caps, coats, tracksuits, and more.

Looking ahead, Nothing has exciting plans for additional Apparel drops scheduled for 2024, with availability in all current markets where Nothing sells directly to consumers on

About Nothing:
Nothing is committed to infusing fun back into technology. Founded in 2020, the company garnered attention with its debut smartphone, Phone (1), which earned a spot on Time Magazine’s prestigious “Best Inventions of 2022” list. Notably, Nothing crafts an alternative ecosystem of tech products for the young and creative through cutting-edge design and user interface innovation. With sustainability at the forefront, Nothing’s products are developed in close collaboration with their community of over 8,000 private investors.

In 2023, Nothing continued its success with the launch of Phone (2), receiving acclaim from the community, media, and design enthusiasts alike. Surpassing the milestone of two million units shipped across their product range, the London-based company continues to make waves in the tech industry.