In partnership with the Dubai Duty Free Tennis Championships, evian redefines wellness with a groundbreaking activation at Palm Jumeirah.
Dubai, UAE – February 27, 2025 – evian, the official hydration partner of the 2025 Dubai Duty Free Tennis Championships (DDFTC 2025), has unveiled Dubai’s first-ever floating pink tennis court at Tagomago on Palm Jumeirah. This bold and innovative activation marks evian’s first collaboration with the prestigious tournament in the Middle East, bringing its signature “Live Young” philosophy to life in an unforgettable way.
A Game-Changing Activation on Water
Set against the backdrop of one of the region’s most celebrated tennis events, evian’s floating pink court embodies the brand’s commitment to wellness, innovation, and active living. The court debuted with an exclusive daytime session led by Tracy Harmoush, a Dubai-based entrepreneur and athlete, alongside 10 guests who participated in interactive tennis challenges in a spectacular waterfront setting.
As the evening set in, the floating court transformed into an exclusive dining experience, where guests dined under the stars alongside tennis star Arthur Fils, select media, influencers, and evian’s global team. This one-of-a-kind event fused sport, luxury, and lifestyle, creating a new benchmark for brand activations in the region.
Arthur Fils Joins the Action
Adding to the excitement, Arthur Fils, evian’s brand ambassador, made a surprise appearance at the event. The rising tennis star’s participation underscored evian’s dedication to supporting emerging talent and promoting an active lifestyle. His presence further solidified the brand’s deep-rooted connection to the sport, reinforcing its role as a global leader in sports hydration.
Tracy Harmoush Brings ‘Live Young’ to Life
A true embodiment of evian’s “Live Young” spirit, Tracy Harmoush led the court experience, pushing boundaries and encouraging guests to embrace movement and wellness in a fun, engaging way. With a background in fitness and entrepreneurship, Tracy transformed the event into an interactive celebration of sport, creativity, and connection.
evian’s Legacy in Tennis & The Dubai Duty Free Tennis Championships
Since its inception in 1993, the Dubai Duty Free Tennis Championships has evolved into a premier tournament on the global tennis calendar attracting elite players and thousands of fans annually. evian’s partnership with this iconic event reflects its longstanding commitment to redefining wellness through dynamic, experience-driven activations.
This collaboration is more than just a sponsorship—it’s a statement of evian’s mission to inspire movement, vitality, and a youthful spirit, seamlessly integrating wellness with luxury and sport.
Join the Fun at the Dubai Tennis Stadium
For those looking to keep the ‘Live Young’ energy going, evian invites fans to visit its booth at the Dubai Tennis Stadium, where they can challenge friends to a game of ping pong—proving that whether it’s tennis or table tennis, staying active has never been this fun.
With this spectacular floating pink tennis court, evian has set a new standard for sports and lifestyle activations in Dubai, reinforcing its status as a global innovator in hydration, wellness, and experiential marketing.
About evian
evian® natural mineral water originates from the heart of the French Alps, taking over 15 years to naturally filter through glacial rocks, enriching it with essential minerals. For more than 25 years, evian has worked to protect its natural source, ensuring its exceptional purity for future generations.
As a Danone brand, evian embraces the One Planet. One Health vision, recognizing that human health and environmental health are deeply interconnected. Committed to sustainability and wellness, evian continues to be a global leader in premium hydration.