“Spectre possesses all the qualities that have secured the Rolls-Royce legend. This incredible motor car, conceived from the very beginning as our first fully-electric model, is silent, powerful and demonstrates how perfectly Rolls-Royce is suited to electrification. Spectre’s all-electric powertrain will assure the marque’s sustained success and relevance while dramatically increasing the definition of each characteristic that makes a Rolls-Royce a Rolls-Royce.
“At Rolls-Royce Motor Cars, perfection is about more than making the very best products. It is a culture, an attitude and our guiding philosophy. Indeed, it is our founding father Sir Henry Royce who said, ‘strive for perfection in everything you do’. Spectre has been conceived within this culture. It is perfectly in tune with the sensibilities of our time. It states the direction for the future of our marque and perfectly answers a call from the most discerning individuals in the world to elevate the electric motor car experience, because Spectre is a Rolls-Royce first and an electric car second.
“This is the start of a bold new chapter for our marque, our extraordinary clients and the luxury industry. For this reason, I believe Spectre is the most perfect product that Rolls-Royce has ever produced.” Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars
“The electric car is perfectly noiseless and clean. There is no smell or vibration. They should become very useful when fixed charging stations can be arranged.” The Hon. Charles Stewart Rolls, Co-Founder, Rolls-Royce, 1900
A PROPHECY FULFILLED. A PROMISE KEPT. AN EXTRAORDINARY UNDERTAKING.
In 1900, Rolls-Royce co-founder, Charles Rolls, prophesised an electric future for the motor car. Having acquired an electric vehicle named The Columbia Electric Carriage, he foresaw its suitability as a clean, noiseless alternative to the internal combustion engine – providing there was sufficient infrastructure to support it. Today, more than 120 years later, the time has come for Rolls-Royce Motor Cars to fulfil the prophecy of its founding father.
This prophecy could not have been fulfilled without a more recent promise, when Rolls-Royce CEO, Torsten Müller-Ötvös, made a public commitment to electrification by announcing that he would bring a fully-electric Rolls-Royce to market within the current decade. Charles Rolls’ prophecy and Torsten Müller-Ötvös’ promise led to an historic moment. In September 2021, the marque confirmed that it had commenced testing of Spectre, the first Rolls-Royce to be conceived and engineered from the very beginning as an electric car.
To ensure that this transformative motor car was sufficiently prepared for the most demanding consumer in the world – the Rolls-Royce client – the marque devised the most exhaustive testing programme it had ever conceived. Spectre is being subjected to a journey of more than 2.5 million kilometres, simulating more than 400 years of use for a Rolls-Royce. On its completion in 2023, Spectre will represent a prophecy fulfilled, a promise kept and an undertaking completed.
Spectre is not only an historic moment for Rolls-Royce, but also an historic moment for electrification – with Spectre, the marque confirms that the technology has reached a standard that can contain the Rolls-Royce experience. To that end, Rolls-Royce has confirmed that by the end of 2030 its entire product portfolio will be fully-electric.
THE FUTURE BEGINS
Spectre is more than a motor car. It is a statement of intent and a symbol of a bright, bold future as Rolls-Royce progresses into an all-electric era. This commitment to an all-electric powertrain will only enhance the Rolls-Royce experience – instant torque, silent running and the sense of one imperceptible gear have defined the characteristics of an extraordinary canon of products dating back to the very first Rolls-Royce, the 1904 10 H.P.
With Spectre, Rolls-Royce has harnessed a revolutionary ‘Decentralised Intelligence’ system that allows for the free and direct exchange of information between more than 1,000 vehicle functions, further elevating the marque’s celebrated quality of ride. Its designers have captured a contemporary yet timeless aesthetic that significantly progresses the brand’s iconography as it embarks on its electric age. Its craftspeople have created a suite of contemporary prêt-à-porter personalisation possibilities, including Starlight Doors and Illuminated Fascia, inspiring clients to realise their own Bespoke visions.
In unveiling Spectre, Rolls-Royce sets a new precedent in the creation of an entirely original class of motor car: the Ultra-Luxury Electric Super Coupé. This designation refers to Spectre’s indulgent proportions, specified in response to a commitment that there is no greater luxury than that of space.
The marque’s designers are deeply rooted in the context occupied by their motor cars. Therefore, their inspiration is drawn from worlds far beyond automotive, including haute couture, modernist sculpture, nautical design, tailoring and contemporary art. In conceiving the principal sketches for Spectre, the marque’s creatives were drawn to modern yacht concepts, specifically the clarity and precision of line, intelligent use of reflection and application of taper to emotionalise silhouettes.
From the front, Spectre’s split headlight treatment is intersected by the widest grille ever bestowed on a Rolls-Royce. The vanes of the Pantheon grille are now smoother in section and a flusher fit, designed to help guide the air around the motor car’s front.
The relaxed angle and polished stainless-steel finish of the grille does much to enhance Spectre’s presence using environmental reflection. Along with an aero-tuned Spirit of Ecstasy figurine – itself the product of 830 combined hours of design modelling and wind tunnel testing – the grille enhances the motor car’s unprecedented drag coefficient, which at just 0.25cd makes Spectre Rolls-Royce’s most aerodynamic motor car, ever.
This intelligent treatment has been married to the iconography of Spectre’s spiritual predecessor, the Phantom Coupé. Spectre clearly acknowledges its forebear with its generous proportions and split headlight treatment – a contemporary Rolls-Royce design tenet. Spectre’s sharp daylight running lights emphasise the motor car’s imperious two-metre width and are offset with lower lamp clusters that appear darkened, at first glance, but hide jewellery box-like darkened chromium housings for the headlights. To affirm Spectre’s expression after dark, the grille is softly illuminated, with 22 LEDs lighting up the sandblasted rear side of each of the vanes, their gentle glow reflected in the polished front surfaces for a subtle and three-dimensional night signature.
In profile, the sharp, vertical bow line at the front of Spectre draws the eye rearward to its monolithic flanks. The lower line – known as the ‘waft line’ – borrows directly from yacht design. Instead of exaggerating movement with busy detailing or appliqués, Spectre’s coachwork gently tucks into the sill, lightening the surfacing and creating an uncomplicated sense of motion by reflecting the road passing beneath it, much as the hull of a racing yacht reflects the ocean as it cuts through water. This ‘waft line’ is the visual representation of the ‘magic carpet ride’ and its upwards sweep toward the front is inspired by the gently lifting bow of an accelerating power boat.
The silhouette’s most dramatic feature is Spectre’s fastback, which recalls the most evocative motor cars and watercraft in history. The seamlessness of the greenhouse surfacing significantly contributes to achieving the lowest drag coefficient ever for a Rolls-Royce. Following the roofline back, the tail lamps are set into the largest single body panel ever produced for a Rolls-Royce, which extends from the A-pillar to the luggage compartment. The jewel-like vertical tail lamps themselves are colourless for neutrality, in anticipation of the myriad of colourways selected by clients during the commissioning process. Their precision and reduced dimension complement the generous flow of the bodywork from the muscular shoulders backwards into the tail section with its characteristic tapering plan view.