Ferrari debuts concept pop-up in Dubai

Ferrari Salotto is where you’ll get to experience a little bit of Maranello until November 13.

The luxury automotive industry is pushing the limits right here in Dubai. You’ve perhaps already read about the Rolls-Royce Boutique that just opened up at Citywalk. Then there’s Bentley’s futuristic showroom on Sheikh Zayed Road as well as Intersect by Lexus café concept in DIFC.

Ferrari, the ultimate Italian thoroughbred, have stepped up with a brilliant new pop up at the Four Season Resort at Jumeirah Beach Restaurant Village. It’s the first time that the brand has created such a Salotto anywhere in the world. Visitors can expect to find themselves surrounded by books, merchandise, customisation options and parts of the actual cars all on display within the Salotto.

Ferrari Salotto in Dubai

Ferrari Salotto in Dubai

For the VIP customers – and by that we reckon that you automatically qualify if you own a Prancing Horse – you get to go into a special section of the Salotto for a private session with a Ferrari representative who might just convince you to put your name down for a yet-to-be-unveiled supercar.

There’s plenty of Ferrari all around in this popup that will remain open from noon to midnight until November13. But for most, the big draw to go visit are the test drives of the 488GTB and GTC4Lusso – with a professional Ferrari driver riding shotgun, of course. These drivers will be available only from Thursdays to Sundays. You know exactly where to find us this weekend.