UAE developer Taraf sets new record in real estate as exclusive property Luce sells out within hours of launch
New landmark on Palm Jumeirah, Luce sells out all exclusive units offering a highly curated living experience
Abu Dhabi, United Arab Emirates – 19 February 2023: Taraf, Yas Holding’s real estate division and prime residential property developer announced the successful launch of Luce. Taraf achieved a remarkable feat as its first project, Luce, sold out all its exclusive units within hours of its launch.
This prominent launch reflects the high standards and quality of the project, the strong partnerships with stakeholders in the market as well as the interest from buyers for iconic and exclusive properties.
Low Ping, Group Chief Executive Officer at Yas Holding said: “We are thrilled to bring iconic property projects during the year as we continue to raise the standards of luxury and innovation.
The successful launch of Luce is a testament that we are creating a high-end project niche and Taraf is here to set new standards in design innovation and exceptional living lifestyles”.
Luce is located on Palm Jumeirah, Dubai’s most celebrated destination, offering unrivalled beachfront views, private beach access to pristine white sands, exclusive lifestyle amenities, brilliant spacious apartments of 2 to 4-bedroom units with panoramic views, along with a duplex and a penthouse.
Ahmad Shibel, CEO of Taraf said: “We are very excited to see the tremendous interest in the launch of Luce, which gives us confidence in delivering unique and exclusive properties that offer contemporary luxury at Dubai’s iconic destinations. We are proud to be carving a new pathway in creating communities that elevate lifestyles in Dubai.”
Taraf has partnered with MZ Architects, a multi-award-winning architecture firm, for the design of Luce and AveNew Real Estate by RH, the sales agency that conducted market outreach, managed the branding and event to help achieve this success.
Taraf is a property developer that will deliver prime residential spaces in the UAE. Launched at the start of 2023, the developer plans to introduce exquisite and exclusive, luxury residential properties at iconic & prime locations for national and international clients. Taraf’s attention-to-detail approach reflects its commitment to delivering high-quality, lifestyle-driven places that inspire its communities and customers to realise their full potential. Taraf is a company under Yas Holding, a leading investment group headquartered in the UAE. The launch of Taraf falls in line with the group’s efforts to diversify its portfolio, support its growth plans, as well as set new standards for a luxurious lifestyle for residents and investors in the UAE and beyond.
About Yas Holding
Yas Holding is a renowned UAE-headquartered investment company with a multi-industry business portfolio spanning multiple sectors and more than 50 operating subsidiaries. Active in sectors as diverse as healthcare, agriculture, food, technology, education, real estate, and aviation. Our breadth of scope is underpinned and strengthened by our commitment to the provision of high-value, high-quality products, and services. Yas Holding’s diverse companies operate throughout the Middle East, Africa, Europe, and Asia.