Mercedes-Benz and Dubai-based Binghatti Properties Unveil Groundbreaking Real Estate Collaboration
In a landmark announcement at the Meydan Hotel in Dubai, Mercedes-Benz introduced the world to Mercedes Benz Places | Binghatti, a visionary fusion of automotive and architectural excellence. This groundbreaking venture, a collaboration between Mercedes-Benz and esteemed real-estate developer Binghatti Properties, marks the inception of a luxurious 65-storey residential tower, Mercedes-Benz Places | Binghatti, set to redefine the concept of luxury living in Dubai.
Elevating the intersection of automotive and architectural design, Mercedes-Benz Places | Binghatti embodies the brand’s DNA, emotion, and intelligence in a unique residential space. The project is a strategic move to reinforce Mercedes-Benz’s standing as the most coveted automotive brand globally.
Eva Wiese, Head of Mercedes-Benz Customer Solutions, shared her enthusiasm for this pioneering venture, stating, “By launching Mercedes-Benz Places in Dubai, we are breaking new ground by seamlessly integrating the world of Mercedes-Benz into the living environments of our customers and prospects. Our collaboration with Binghatti Properties unites expertise and trust, pioneering a real-estate experience that embodies our shared passion for innovation.”
A Seamless Blend of Luxury Living and Advanced Mobility
At the core of Mercedes-Benz Places is the creation of an unparalleled living space that seamlessly integrates fascination and desire. This holistic ecosystem adapts to residents’ needs by offering customer-centric living solutions, including mixed-use facilities, sports and wellness zones, lounges, non-automotive retail spaces, exhibition areas, and parking. The project, in collaboration with local subsidiaries and third-party providers, will provide innovative mobility solutions such as EV charging, smart mobility apps, ride-hailing, bike and scooter sharing, chauffeur services, and automated valet parking.
Muhammad BinGhatti, CEO of Binghatti Properties, expressed excitement about the collaboration, saying, “We are profoundly excited to be working with Mercedes-Benz to develop the new Mercedes-Benz Places in Dubai. Our aim is to create an unmatched experience of living for residents and guests from all over the world. Mercedes-Benz Places will capture the spirit of elevated living that is inherent within the Binghatti brand identity, creating an iconic project manifesting timeless design and elegance.”
Translating Automotive Design into Architectural Brilliance
Characterized by its distinctive elliptical exterior, Mercedes-Benz Places | Binghatti stands tall at 341 meters in the prime location of Downtown Dubai, offering unobstructed views of the iconic Burj Khalifa. The hyper-tower’s design draws inspiration from the flowing lines of modern Mercedes-Benz cars, including the VISION EQXX, Vision One-Eleven, and Concept CLA Class.
Gorden Wagener, Chief Design Officer at Mercedes-Benz Group AG, explained, “Iconic design is what we are striving for. We want to create something that stands out and makes a strong statement. This is what we have done for Mercedes-Benz Places in Dubai. We have taken our unique design philosophy of Sensual Purity beyond automotive and shaped an iconic landmark. It looks very different, unique, and futuristic and it will be associated with the design, technology, and luxury appeal that are trademarks of every Mercedes-Benz.”
Crafting Distinctive Spaces and Balanced Proportions
Mercedes-Benz Places | Binghatti comprises 150 meticulously crafted residences, offering a selection of two- to four-bedroom units and five penthouses. The tower features three main elements – the core with horizontal balcony structuring, the adjoining lamella structure with dynamic lines, and the closed southern façade with striking cladding. The design focuses on merging interior and exterior seamlessly, creating a space that combines architecture and nature.
The project represents Mercedes-Benz’s foray into branded real estate, aligning with the company’s commitment to providing holistic brand experiences and extending beyond traditional automotive boundaries. Mercedes-Benz Places | Binghatti sets the stage for future branded residences, creating additional touchpoints for customers and instilling confidence in the quality and services offered.
“The creation of this unique living space in Dubai is a celebration of the evolution and heritage of both brands. Working together, we will create something remarkable – a sophisticated living space that mixes iconic design, emotion, and innovation into a phenomenal architectural form,” remarked the collaboration partners.
In summary, Mercedes-Benz Places | Binghatti signifies a paradigm shift in luxury living, blending automotive elegance with architectural brilliance to offer residents an unparalleled experience that reflects the essence of both Mercedes-Benz and Binghatti Properties.