Fashion brands are entering into the fragrance business. We sample a few of the best.

If you regarded Chopard and Cartier as only jewellery and watchmakers or of Prada and Gucci solely as the purveyors of luxury leather items, you’re off your mark. All of these luxury brands are now dabbling in their own in-house fragrances too.

Gucci Guilty

Gucci Guilty

Gucci Guilty

“If you walk along the street, in any city or metropolis of the world, you realise there’s a kind of marvellous anarchy that characterises youth,” says Gucci Creative Director, Alessandro Michele. This sense of millennial blasé explains the hashtag, #GuiltynotGuilty. The fragrance opens with lavender and lemon and moves to orange blossom, cedar and patchouli. Jared Leto is the face of the new campaign. 90ml, $107

L’Homme Prada

L’Homme Prada

L’Homme Prada

Launched at the same time as La Femme Prada, Miuccia Prada intended for the scents to be interchangeable as “there isn’t a single icon representing the dream of a woman or a man.” Iris and amber, two emblems of the fashion house are united together for the first time in a Prada fragrance. It also blends classic ingredients of men’s perfumery, but reinterpreting them a modern way. 100 ml, $135

L’Envol de Cartier

L’Envol de Cartier

L’Envol de Cartier

Inspired by ambrosia, the mythical nectar of Greek gods, perfumer Mathilde Laurent has developed a scent with accents of honey, wood, patchouli, and a hint of musk. The bottle is a capsule contained within a detachable glass dome, which strategically captures the light to make the perfume look like honey. The capsule can be carried independently and is refillable. 100 ml, $132 and capsule refills, $92

Chopard Amber Malaki

Chopard Amber Malaki

Chopard Amber Malaki

A unisex fragrance inspired by the brand’s jewellery, the scent features amber, papyrus, incense, orange blossom, bourbon vanilla and labdanum, capturing the essence of the Middle East. The glass bottle is faceted like a gemstone, and the design of the label, with its delicate mashrabiya, evokes the architecture of an oriental palace. 80 ml, $129